Collection: La Lai Zhu Yi

China

    La Lai Zhu Yi is a Chongqing noodles manufacturer established in 2020. They were completely new and unknown to the market, yet they managed to clinch top single product sales in Tmall's category of the day, in only 90 days.​ They built a strong brand around preserving the authentic Chongqing taste which are typically enjoyed in restaurants and noodle stalls, but now they can be enjoyed at home.​ Their products are featured by multiple influencers and are highly reviewed on taobao. Also received multiple awards for successfully bringing 'a taste of Chongqing' to people outside of the city​

    La lai zhu yi was able to capture the rapid growing demand of new and unique instant food products.​ Their Mala sauce packets are made with over 18 spices, including local sichuan peppers and dried chilli using a unique recipe​ and their noodles are non-fried but air-dried to lock in freshness without introducing unnecessary oil/fat​. Over 1000 bags were sold in 5 minute during a livestream, proof that these noodles are very sellable​

    La Lai Zhu Yi is a Chongqing noodles manufacturer established in 2020. They were completely new and unknown to the market, yet they managed to clinch top single product sales in Tmall's category of the day, in only 90 days.​ They built a strong brand around preserving the authentic Chongqing taste which are typically e